LOADING

HELLO


HELLO




A truly integrated creative with digital at my heart, I’ve won over 55 awards (13 golds and 44 won in the last 10 years), with over 25 years experience at some of London’s top agencies. Working at the highest level in every media and across every sector of this great industry.

For the last 14 years I’ve had the privilege of being creative director and ECD on some of the world’s greatest brands and led some of London’s most talented creative departments.

I co-created the UK launch of Red Bull; produced huge global campaigns for Microsoft and Logitech; invented eCRM campaigns and websites for Waitrose, John Lewis, Virgin Holidays and British Gas; produced emails that generated £3m of direct holiday bookings and a single viral ad that sold £5m of webcams.

I cut my teeth as a CD running global, mainly digital, accounts such as Microsoft, Toshiba, Vodafone and Cisco. I then spent 6 years turning Kitcatt Nohr into one of the country’s most awarded agencies and Campaign, Marketing and Marketing Week Agency of the Year for three years running. I was responsible for most of its big pitch wins and most of its awards for clients, such as Waitrose, John Lewis, Virgin Holidays, NS&I, Toyota, Dept. of Health, NSPCC and Samaritans.

In the last few years I’ve been working with the big boys, such as British Gas, Barclays, GSK, Lloyds Bank, Intercontinental Hotel Group, Royal Mail and Virgin Media for OgilvyOne, Ogilvy HealthWorld, Proximity and Rapp. I set-up my own successful agency (ParrotFish) and now after many long commutes I’m back in London.

ParrotFish was set-up from a tiny office in Farringdon - just myself and a young BDM. In just over 2 years we evolved to become a team of over 70 with group offices in London, Chichester, Brighton, Wellington and Mauritius, with billings of over £4.6m.

Outside the office; every September for 14 years I tutored clients on how to be creative at Trinity College in Oxford. This is where I met my wife, Ruth. We have 2 gorgeous boys - Spike (aged 12) and Woody (aged 10). My weekends are usually out with the kids, especially on Wandsworth Common where I live. I also love all sport and have been playing football most Thursday nights for the last 16 years. Evenings are usually vegging out on the sofa with a glass of wine and a film, with the occasional night out at a gig.


CAREER
HIGHLIGHTS



CAREER
HIGHLIGHTS






ECD, CD and lead creative on: Adobe, Barco, BT, CAT, Cisco, Deltek, Fujitsu, IBM, Inmarsat, MasterCard, Microsoft, Panasonic, Sage, Salesforce & UPS.

Creative Director at the UK’s largest and most awarded B2B agency, with particular interest in leading and developing the digital and multi-media teams.




CD, lead creative & founder working with: Booker Wholesalers, Cath Kidston, Jagermeister, Hassle.com, Headmasters, Hiscox, HMV, Lloyds Pharmacy, Lonely Planet, Low Cost Holidays, Mr & Mrs Smith Holidays, NBC Universal, Reed, Sea Life, Shelter, Sky Media, Specsavers, Ted Baker & Thomas Sabo.

The most amazing experience of my career – so far. Launched initially as ‘CreateJoy’, in just over 2 years we built a great team, met some fascinating clients and did some incredible work.

I went from being the creative, the Creative Director, planner, account director, office manager, artworker, receptionist and tea boy to running a team of over 70 with group offices in London, Chichester, Brighton, New Zealand and Mauritius.





ECD and lead creative on: International Red Cross, Post Office, Queen’s Awards, Royal Mail, Samaritans & Three Mobile.

Created the first fundraising campaign for the International Red Cross. Queen’s Awards’ most successful campaign ever and Three Mobile’s most successful digital and social campaign.




CD and lead creative on: Astellas, Bayer, Boehringer Ingelheim, Bristol Myers Squibb, GSK & Pfizer.

Overall creative director of one of the world’s largest healthcare agencies. Overseeing and working on several multi-million pound global accounts.




CD and lead creative on: Bayer, Cancer Research, Dixons, Excedrin, GT Bank, Merck, Novartis, NSPCC, Qutenza, SCA Tena, UNICEF & Virgin Media.

Helped bed-in the agency’s biggest ever client (Virgin Media); produced a pan-European TV and digital campaign for Excedrin migraine relief and 60 sec TV ad for Africa’s largest bank (GT Bank) plus I created the launch of its first internet banking through social media.




CD and lead creative on: Lloyds Bank & Royal Mail

Again, helped bed-in their biggest ever client – this time Lloyds Bank. And produced a social media experiment for Royal Mail – selling Vuvuzelas to Ghanian football fans.




CD and lead creative on: Barclays, British Gas, Intercontinental Hotel Group & Zurich Connect.

Art Director on: Amex, BT & Freggo Ice Cream.

Played a vital role in winning and leading new digital business for Barclays, British Gas, the massive global Intercontinental Hotel account and the creatively successful Freggo Ice Cream project.




CD and lead creative on: Citroen, Dept of Health, John Lewis, Logitech, Norwich Union, NS&I, NSPCC, Plan International, Thomson Holidays, Toyota, Virgin Games, Virgin Holidays & Waitrose. Art Director on: Asthma UK, Friends Reunited, Lexus, National Blood Service, Orange, Royal Marsden, Samaritans, TES & WWF.

Joined an under-performing agency and was pivotal in turning it into one of the country’s most successful shops. Won almost all of its awards and was a key part of the agency pitch team that won Citroen, Department of Health (twice), John Lewis, NS&I, Orange, Samaritans, Thomson Holidays and Waitrose.




CD and lead creative on: Bayer, Cisco, CND, HP, Microsoft, Sony, Toshiba & Vodafone.

Art Director on: AA, Absolut Vodka, Amex, Anchor, Avis, Beefeaters Gin, Boots, British Airways, BT, BUPA, Carphone Warehouse, Coca-Cola, Commercial Union, Diageo, Eagle Star, EuroDisney, Ford, Hasbro Toys, Heinz, IBM, Kodak, Lotus Notes, LSG SkyChefs, National Lotteries, Lloyds TSB, Natwest Bank, Polaroid, RAC, Roche, Royal Mail, Ryanair, Smart Cars, Star Alliance, Schweppes, The Times, Uncle Ben’s, United Distillers & Visa.


AWARDS



AWARDS




This list details only the awards won for work that I personally created and conceived. My teams have won many more but for those I just take pride.

GOLD IPA Effectiveness Award 2010 - essential Waitrose campaign
GOLD DMA Award 2007 - Best retail/Home - Waitrose ‘Fish & Wine’
GOLD DMA Award 2007 - Best consumer DM - Waitrose ‘Fish & Wine’
GOLD Campaign Big Award 2007 - Best consumer - Logitech ‘Working Late’ viral
GOLD Precision Mkting Award 2007 - Best IT - Logitech ‘Working Late’ viral
GOLD DMA Award 2006 - Best IT/telecoms - Logitech ‘Working Late’ viral
GOLD DMA Award 2006 - Best insert - NSPCC ‘Birthday Card & Invite’
GOLD DMA Award 2006 - Best copy - Samaritans ‘Life Goes On’
GOLD Precision Mkting Award 2006 - Best press - DoH ‘Dump the Fags’
GOLD DMA Award 2005 - Best insert - Virgin Holidays ‘Chores’
GOLD DMA Award 2005 - Best leisure/travel - Virgin Holidays ECRM
GOLD BIMA Award 2005 - Best CRM/email - Virgin Holidays ECRM
GOLD Direct Response Award 1996 - Best direct mail - Eagle Star ‘Clear Pack’
GOLD IPC Ads of Excellence 1993 - Best small space - Valderma ‘Strip ads’
WINNER Cannes Lions Award 1993 - Press & poster - Absolut ‘Mis-take’
SILVER DMA Award 2006 - Best online - Logitech ‘Working Late’ viral
SILVER DMA Award 2006 - Best customer - Logitech ‘Working Late’ viral
SILVER CIMTIG Award 2006 - Best email campaign - Virgin Holidays ECRM
SILVER CIMTIG Award 2006 - Best direct mail - Virgin Holidays ‘Chores’
SILVER DMA Award 2005 - Best press - Dept of Health ‘Dump the fags’
SILVER DMA Award 2005 - Best multi-media - Dept of Health ‘Dump the fags’
SILVER DMA Award 2005 - Best launch - Dept of Health ‘Dump the fags’
SILVER DMA Award 2005 - Best email - Virgin Holidays ECRM
SILVER Direct Response Award 1996 - Best inserts B2B - Eagle Star ‘Clear Pack’
SILVER DMA Award 1997 - Best consumer direct mail - BT ‘Friends and Family’
SILVER Campaign Press Award 1995 - Best travel - Network Southeast ‘£135 Return’
BRONZE DMA Award 2008 - Best retail - Waitrose ‘Picnic’
BRONZE ISP Award 2008 - Best travel & tourism - Virgin Holidays ‘Helicopter’
BRONZE DMA Award 2006 - Best insert - Virgin Holidays ‘Get More’
BRONZE DMA Award 2006 - Best digital campaign - Logitech ‘Working Late’ Viral
BRONZE Caples International Award 2006 - Best multimedia - DoH ‘Dump the Fags’
BRONZE DMA Award 2005 - Best B2C - Dept of Health ‘Dump the Fags’
BRONZE DMA Award 2005 - Best door to door - Virgin Holidays ‘Chores’
BRONZE DMA Award 2005 - Best consumer DM - Dept of Health ‘Dump the Fags’
BRONZE Direct Response Award 1996 - Best direct mail - Eagle Star ‘Clear Pack’
BRONZE Computing Award 2002 - Best press - Verity ‘Window ad’
COMMENDATION Big Award 2008 - Best grocery - Waitrose ‘Fish & Wine’
COMMENDATION Precision Mkting 2008 - Best direct mail - Waitrose ‘Fish & Wine’
COMMENDATION Precision Mkting 2008 - Best home retail - Waitrose ‘Fish & Wine’
COMMENDATION Precision Mkting 2008 - Best home retail - Waitrose ‘Picnic’
COMMENDATION Campaign Big Award 2007 - Best charity - Samaritans ‘Life Goes On’
COMMENDATION Campaign Big Award 2007 - Best travel - Virgin Holidays ‘Get More’
COMMENDATION Precision Mkting 2007 - Best inserts - NSPCC ‘Birthday Card & Invite’
COMMENDATION Precision Mkting 2007 - Best charity - NSPCC ‘Birthday Card & Invite’
COMMENDATION Precision Mkting 2007 - Best digital media - Logitech ‘Working Late’ viral
COMMENDATION CIMTIG Award 2007 - Best TV ad - Virgin Holidays ‘Get More’
COMMENDATION CIMTIG Award 2007 - Best direct mail - Virgin Holidays ‘Get More’
COMMENDATION Precision Mkting 2006 - Best art direction - Samaritans ‘Life Goes On’
COMMENDATION Campaign Big Award 2006 - Best digital media - Virgin Holidays ECRM
COMMENDATION Campaign Big Award 2006 - Best insert - Virgin Holidays ‘Chores’
COMMENDATION Campaign Big Award 2006 - Best integrated - DoH ‘Dump the Fags’
Campaign Top Ten Best of 2007 Number 2 - Waitrose - ‘Fish & Wine’
Campaign Top Ten Best of 2006 Number 7 - Virgin Holidays - ‘Helicopter’


ABOVE &
BEYOND



ABOVE &
BEYOND




As well as creating and overseeing great work, and finding and nurturing great teams, I also believe in contributing to building a great business. As an example, to improve the working environment for everyone at Kitcatt Nohr, along with my old partner, we rolled up our sleeves and designed and decorated every department.


RECENT NEW
BUSINESS WINS



RECENT NEW
BUSINESS WINS





PRESS



PRESS




As well as creating and overseeing great work, and finding and nurturing great teams, I also believe in contributing to building a great business. As an example, to improve the working environment for everyone at Kitcatt Nohr, along with my old partner, we rolled up our sleeves and designed and decorated every department.


SKILLS



SKILLS






CONTACT



CONTACT








 


LOGITECH
VIRAL


The beauty of film.

A multi award winning viral ad.
It cost only £25K to film and became
one of Europe's most successful digital campaigns.

£5m revenue. ROI of over 100:1.

Very happy client.


LOGITECH
VIRAL

The beauty of film.


A multi award winning viral ad. It cost only £25K to film and became one of Europe's most successful digital campaigns. £5m revenue. ROI of over 100:1. Very happy client.



 

THOMAS
SABO


A digital engagement to
encourage 16-22 year old girls to
regularly purchase charms. And
limit the time they spend instore.

With over 600 pendants to choose from, I
designed a microsite that will help girls
build a perfect collection based on their
personality.


THOMAS
SABO




A digital engagement to encourage 16-22 year old girls to regularly purchase charms. And limit the time they spend instore. With over 600 pendants to choose from, I designed a microsite that will help girls build a perfect collection based on their personality.

Social and OOH invitations











From the microsite girls fill in a fun questionaire to discover what their charm is



Based on their answers the site provides an instant description of the type of girl they are and recommends their ideal charms



If the girls don’t agree with all our selections they can design their own using a simple drag-and-drop device



Share with their friends and collect a free pendant instore


THREE MOBILE
CHRISTMAS


Over 1 million customers shake
the tree.

Every day throughout December, customers
got the chance to win prizes and download
free fun stuff. By simply shaking their phone
(or click ‘Shake it’ on the microsite) a
bauble falls off the tree and reveals that
day’s prize.

2m visits, 4m page views, over 1m unique
visitors and over 1m prize draw entries. Not
bad considering they only have 8 million
customers.


THREE MOBILE
CHRISTMAS


Over 1 million customers shake the tree.


Every day throughout December, customers got the chance to win prizes and download free fun stuff. By simply shaking their phone (or click ‘Shake it’ on the microsite) a bauble falls off the tree and reveals that day’s prize.

2m visits, 4m page views, over 1m unique visitors and over 1m prize draw entries. Not bad considering they only have 8 million customers.

Animated email invitations






1 million customers shake the app…



…Or microsite



Prize replies



Regular emails through December




VIRGIN
HOLIDAYS
eCRM


Creating standout in one of the
most competitive markets.

By moving your mouse over the enticing
scenes you can uncover many hidden
stories, in these BIMA and DMA gold
winning emails.

Custumers also received a quirky monthly
newspaper-style email.

With an ROI of 26:1 and £3 million sales
from it’s launch email, this was Virgin
Holidays’ first and most successful eCRM
campaign ever.


VIRGIN HOLIDAYS eCRM


Creating standout in one of the most competitive markets.


By moving your mouse over the enticing scenes you can uncover many hidden stories, in these BIMA and DMA gold winning emails. Custumers also received a quirky monthly newspaper-style email. With an ROI of 26:1 and £3 million sales from it’s launch email, this was Virgin Holidays’ first and most successful eCRM campaign ever.














DEPARTMENT
OF HEALTH


Fashion advertising turned on
its head.

Aim: to persuade 16 to 25 year old girls,
who are only interested in their looks, to
think about their health.

More awards won. 127,000 responses and
PR coverage in every national and regional
newspaper, all UK TV and radio news
channels, and as far as Malaysia and South
Africa.

“In a recent NHS anti-smoking ad, was a
smoker’s mouth referred to as a cat’s bum or
a dog’s dinner?”

– Anne Robinson, The Weakest Link.


DEPARTMENT
OF HEALTH


Fashion advertising turned on its head.


Aim: to persuade 16 to 25 year old girls, who are only interested in their looks, to think about their health. More awards won. 127,000 responses and PR coverage in every national and regional newspaper, all UK TV and radio news channels, and as far as Malaysia and South Africa.

“In a recent NHS anti-smoking ad, was a smoker’s mouth referred to as a cat’s bum or a dog’s dinner?”

– Anne Robinson, The Weakest Link.








Lifting the tip-on releases the pungent odour of stale cigarette smoke



Plus digital banners and microsite.





A similar fag smell is released when opening these handouts in medical waiting rooms





A magazine parodying ‘Heat’



A range of stop smoking messages hidden in unexpected places, from club washroom mirrors to perfume samples


LONELY PLANET
KIDS BOOKS


Bring ‘a big world to small
people’.

First, a series of emails and SM messsages
tease existing customers that dangerous
animals and cataclysmic events are about to
be unleashed in their area.

Children can find the exact streets by solving
clues from a downloadable quiz sheet.

Then, using animated projections from a
moving vehicle, Lonely Planet brings the
world to London.


LONELY PLANET
KIDS BOOKS


Bring ‘a big world to small people’.


First, a series of emails and SM messsages
tease existing customers that dangerous animals and cataclysmic events are about to be unleashed in their area. Children can find the exact streets by solving clues from a downloadable quiz sheet.Then, using animated projections from a moving vehicle, Lonely Planet brings the world to London.
















WAITROSE


The launch of waitrose.com.

Using clever pictograms, press ads, POS,
email and banners to promote the 4,000
recipes available at the launch of
Waitrose.com

Consistently outperformed industry
benchmarks with an open rate of 19.8%
and click through rate of 5.5%.


WAITROSE


The launch of waitrose.com.


Using clever pictograms, press ads, POS, email and banners to promote the 4,000 recipes available at the launch of Waitrose.com

Consistently outperformed industry benchmarks with an open rate of 19.8% and click through rate of 5.5%.










SAMARITANS


‘Phone Free Friday’ annual fundraiser.

In 2014 thousands of people volunteered to
hand in their mobile phones at their office
reception and go a whole Friday without it.

Those 85% of us who say they can’t go a
day without their phone had to pay a fine to
make those ‘essential’ calls and texts.

To add to the challenge, fellow participants
were encouraged to tease others into
paying fines to pick up bogus messages.
For the Samaritans not answering a phone
is a matter of life or death.


SAMARITANS


‘Phone Free Friday’ annual fundraiser.


In 2014 thousands of people volunteered to hand in their mobile phones at their office reception and go a whole Friday without it. Those 85% of us who say they can’t go a day without their phone had to pay a fine to make those ‘essential’ calls and texts. To add to the challenge, fellow participants were encouraged to tease others into paying fines to pick up bogus messages. For the Samaritans not answering a phone is a matter of life or death.












BARCO
CLICKSHARE


B2B product demo with a
difference.

An interactive website is host to a series of fun
scenes serialising a week from hell - the all to
often pain of trying to connect a presentation to
a screen. Barco solve this problem with a
simple click.

100% download rate of marketing kits. A 360%
increase in site visits and a tenfold increase in
YouTube views..


BARCO
CLICKSHARE


B2B product demo with a difference.


An interactive website is host to a series of fun scenes serialising a week from hell - the all to often pain of trying to connect a presentation to a screen. Barco solve this problem with a simple click. 100% download rate of marketing kits. A 360% increase in site visits and a tenfold increase in YouTube views..


















WAITROSE
EASTER


Fish & wine.

One of the DMA’s most awarded mailings ever.
An Easter campaign that generated £2.5m in
incremental sales and an ROI of 7:1.


WAITROSE
EASTER


Fish & wine.


One of the DMA’s most awarded mailings ever. An Easter campaign that generated £2.5m in incremental sales and an ROI of 7:1.






NETFLIX
STUDENT
CAMPAIGN


‘The Essential Study Break’.

An integrated campaign designed to fit
Netflix right into the heart of student life.
Complimenting their further education with
a bit of alternative education.

A massive range of promotions from A3
notice board posters, interactive and
downloadable timetables, eCRM, social
media and real time study groups,
Facebook events, The Netflix University
Challenge, SM competitions and of
course...beer mats.


NETFLIX
STUDENT
CAMPAIGN


‘The Essential Study Break’.


An integrated campaign designed to fit Netflix right into the heart of student life. Complimenting their further education with a bit of alternative education. A massive range of promotions from A3 notice board posters, interactive and downloadable timetables, eCRM, social media and real time study groups, Facebook events, The Netflix University Challenge, SM competitions and of course...beer mats.






VIRGIN
HOLIDAYS
CHORES


Kids have to earn their free
holiday.

A gold award-winning wall chart
encourages kids to behave to earn their
free place on a Virgin Holiday.

Parents were also emailed a chart to fill
in online and print out.


VIRGIN
HOLIDAYS
CHORES


Kids have to earn their free holiday.


A gold award-winning wall chart encourages kids to behave to earn their free place on a Virgin Holiday. Parents were also emailed a chart to fill in online and print out.




LLOYDS
PHARMACY
ED ADS


Washroom posters offering help
to men suffering from Erectile
Disfunction.

The challenge was to promote Lloyds
Pharmacy’s discreet yet professional Online
Service in a fun and engaging way, without
offending anyone...or getting banned.


LLOYDS
PHARMACY
ED ADS

Washroom posters offering help to men suffering from Erectile Disfunction.


The challenge was to promote Lloyds Pharmacy’s discreet yet professional Online Service in a fun and engaging way, without offending anyone...or getting banned.




HEADMASTERS
RECRUITMENT
CAMPAIGN


Press, poster and digital
recruitment campaigns to enrole
budding stylists.

Working for Headmasters is very tough.
Long hours, intense and lengthy training to
satify often stroppy customers.

A very special personality is needed if a
stylist is to stay the course.


HEADMASTERS
RECRUITMENT
CAMPAIGN

Press, poster and digital recruitment campaigns to enrole budding stylists.


Working for Headmasters is very tough. Long hours, intense and lengthy training to satify often stroppy customers. A very special personality is needed if a stylist is to stay the course.






SAMARITANS
‘LIFE GOES ON’


Press, poster and digital
recruitment campaigns to enrole
budding stylists.

Working for Headmasters is very tough.
Long hours, intense and lengthy training to
satify often stroppy customers.

A very special personality is needed if a
stylist is to stay the course.


SAMARITANS ‘LIFE GOES ON’


Press, poster and digital recruitment campaigns to enrole budding stylists.


Working for Headmasters is very tough. Long hours, intense and lengthy training to satify often stroppy customers. A very special personality is needed if a stylist is to stay the course.










THE TIMES
EDUCATIONAL
SUPPLEMENT


On and offline games.

Amusing series of Teachers’ Top Trump
cards and an online game encouraging
repeat sales of the Times Educational
Supplement.

Plus some memory challenges and a digital
competition to promote a special series on
revision.


THE TIMES
EDUCATIONAL
SUPPLEMENT


On and offline games.


Amusing series of Teachers’ Top Trump cards and an online game encouraging repeat sales of the Times Educational Supplement.

Plus some memory challenges and a digital
competition to promote a special series on
revision.








THREE MOBILE
TRAVEL OFFER


Three Mobile’s most successful
eCRM campaign ever.

Over 300,000 customers signed up to use
their mobile phones abroad after viewing
these animated spinning destination boards.

The campaign was supported by SMS, a
mobile microsite, banners, national press,
instore displays and airport posters.


THREE MOBILE
TRAVEL OFFER


Three Mobile’s most successful eCRM campaign ever.


Over 300,000 customers signed up to use their mobile phones abroad after viewing these animated spinning destination boards. The campaign was supported by SMS, a mobile microsite, banners, national press, instore displays and airport posters.




NHS STOP
SMOKING
CAMPAIGNS


5 years of quitting fags.

Helping smokers to beat the nicotine
cravings and quit once and for all.

Here are just few examples from my five
years as creative lead on the Department of
Health account. Press ads, medical room
leaflets and posters that were also brought to
life online. Plus a campaign for gay clubs.


NHS STOP
SMOKING
CAMPAIGNS


5 years of quitting fags.


Helping smokers to beat the nicotine cravings and quit once and for all. Here are just few examples from my five years as creative lead on the Department of Health account. Press ads, medical room leaflets and posters that were also brought to life online. Plus a campaign for gay clubs.








WAITROSE
STORE
OPENINGS


‘Made for you’ campaign.

Just a small selection from a 200-piece tool
kit to launch new and refurbished branches
of Waitrose.

Plus a rug sized DM piece. Parents passed
this mailing onto their kids who used it to
stage teddy bears’ picnics.

The reverse of the picnic mailing features the
top ten places in the UK to roll out your rug.

To add to the engagement, picnickers were
invited to a microsite to upload pictures of
themselves at their favourite spot for a
chance to win prizes.


WAITROSE
STORE
OPENINGS


‘Made for you’ campaign.


Just a small selection from a 200-piece tool kit to launch new and refurbished branches of Waitrose. Plus a rug sized DM piece. Parents passed this mailing onto their kids who used it to stage teddy bears’ picnics. The reverse of the picnic mailing features the top ten places in the UK to roll out your rug. To add to the engagement, picnickers were invited to a microsite to upload pictures of themselves at their favourite spot for a chance to win prizes.








NSPCC VICTIM
SUPPORT


A few examples of work from 4
years of proudly running NSPCC.

Unfortunately, when abused children testify
in court, more than half are accused of lying.

This first idea helped to raise awareness and
fund a service to support children through
the legal process.

Followed by more gold award winning
creative. A birthday card and invitation that
draw on other real case studies.


NSPCC VICTIM
SUPPORT

A few examples of work from 4 years of proudly running NSPCC.


Unfortunately, when abused children testify in court, more than half are accused of lying. This first idea helped to raise awareness and fund a service to support children through the legal process. Followed by more gold award winning creative. A birthday card and invitation that draw on other real case studies.




VIRGIN HOLIDAYS
BRAND


‘Get more’ campaign.

A mix of my work from the 4 years
spent leading this account.

One of Campaign’s top ten ads of the
year - a model helicopter promoting a
free joy ride. A technicolour riot making
the absolute most of a ‘station
domination’ media takeover. And an
Aardman animated commercial. A
‘Mary Poppins’ styled suitcase
capturing all the magic and memories
you can get on a Virgin Holiday.


VIRGIN HOLIDAYS
BRAND


‘Get more’ campaign.


A mix of my work from the 4 years spent leading this account. One of Campaign’s top ten ads of the year - a model helicopter promoting a free joy ride. A technicolour riot making the absolute most of a ‘station domination’ media takeover. And an Aardman animated commercial. A ‘Mary Poppins’ styled suitcase capturing all the magic and memories you can get on a Virgin Holiday.






BRITISH GAS
DRTV


Running one of the UK’s biggest
home service brands.

Gas and electricity supplies, plumbing,
solar panels, loft and wall insulation, smart
meters. You name it, I’ve sold it.

And across all media: websites, online
display, press, posters, direct mail, PR and
stunts... plus proof that hard working DRTV
can still be fun.


BRITISH GAS
DRTV


Running one of the UK’s biggest home service brands.


Gas and electricity supplies, plumbing, solar panels, loft and wall insulation, smart meters. You name it, I’ve sold it. And across all media: websites, online display, press, posters, direct mail, PR and stunts... plus proof that hard working DRTV can still be fun.






SHELTER
PRE-ELECTION
CAMPAIGN


Putting housing back on the
agenda.

In the months building up to the 2015
General Election this simple, yet striking
piece, aimed to make building affordable
housing a top 5 issue for competing parties.

The campaign successfully pulled housing
from 12th place up to 5th.


SHELTER
PRE-ELECTION
CAMPAIGN


Putting housing back on the
agenda.


In the months building up to the 2015 General Election this simple, yet striking piece, aimed to make building affordable housing a top 5 issue for competing parties. The campaign successfully pulled housing from 12th place up to 5th.